Jingle all your way.
However you holiday, merry like you mean it. The holidays are like snowflakes, no two are ever alike. But every celebration glistens in its own way. ‘Tis the season to do you—and jingle all your way.
In anticipation of a more “normal” holiday this year, Indigo’s strategy was to bring back celebrating with friends and family. Optimism returns and a celebratory mindset comes to the fore. Social get-togethers ramp up, people begin to travel again and will be looking to make up for holiday celebrations missed over the last 18 months. We brought this campaign to life with a mix of product and lifestyle photography that captures a warm holiday spirit.
The Christmas Holidays are Indigo’s largest yearly campaign with levels of support including out of home media, TV and Radio spots, newspaper and magazine ads, paid digital ads, window signage, digital site homepage hero for several weeks, dedicated site experiences, videos, social and dedicated emails.
The Holiday Gift Shop
This is where all of the main campaign assets will drive to (ie. emails, social ads, paid ads etc). This shop is to help the customer navigate through the vast assortment of products that Indigo sells. By using quick links, beautiful lifestyle and ecomm photography this will help guide the customer through an easy-to-use and enjoyable digital experience.
Everyone Loves a Carefully Curated List
Narrowing down items to a perfectly curated list by Indigo’s top buyers is one of the most popular and easier ways of making the holiday experience that much more enjoyable. The best way to showcase the cross-category selection of merchandise is by creating a slow animating pan across beautiful photography.
Captivating Digital
Designing exciting, beautiful digital assets for this holiday season with inspiring creative. From emails with Indigo’s best books of the year to animating paid media showcasing the top 20 gifts of 2021, to Indigo’s dedicated site experiences with individual shops guiding customers through inspiring holiday ideas.
Connecting With The Indigo Lover
Social media, affiliate and display ads are the easiest and quickest way for Indigo to connect with everyone. Animating through top curated lists, amazing promotional sales and beautiful photography Indigo captures the eyes and hearts of each person who connects with them.
Holiday Decor Shop
Indigo has a large selection of holiday items and the best way to inspire customers is to create a captivating digital experience that can recreate that beautiful in-store experience. Working with the merchants to ensure each item included creates an authentic holiday experience to allow customers to be inspired to recreate these looks at home.
IndigoKids Toy Destination
Everyone knows that the holidays include getting the coolest and most current toys for kids of all ages. With the same approach to the adult side of the brand, connecting with customers who are purchasing toys for kids is just as important. By designing a magical, creative, thoughtful site experience, including the top list for toys and books will inspire the customer to ensure they will be purchasing exactly what all kids will want for the holidays.
