“Mother is a verb. Not a noun.”
This Mother’s Day, we’re celebrating moms and all the mother figures that support us every day with next-level gifts they’ll really love—and use. And because mom knows best, our top gift list—from self-care essentials to best books—is curated by moms for moms.
Indigo’s intention this year is to build an inclusive approach to Mother’s Day that celebrates all of the moms, caregivers, and mothering-types who go above and beyond for their families to give them the gifts and support they want and deserve.
The world has changed drastically over the last year. Our shift to ecomm has sped up, while our desire to hustle has slowed down. Indigo’s customer is living more closely in tune with their values and truly on their way to live with intention. Delivering a compelling creative campaign that reminds customers that Indigo is the ultimate gifting destination for Mother's Day.
Building an Inclusive Mother’s Day Campaign
This year’s Mother’s Day campaign was meant to capture the essence of every mom. “Mother is a verb. It’s something you do. Not just who you are.” This storytelling across all channels was captured by creating tactical emails, newspaper ads and social media content communicating this concept to everyone.
Choosing The Perfect Mother’s Day Gifts
This Mother’s Day, Indigo is celebrating moms and all the mother figures that support our customers every day with next-level gifts they’ll really love—and use. And because mom knows best, Indigo’s top gift list—from self-care essentials to best books—is curated by moms for moms, creating a best-in-show digital experience to help them along.
Gifts For Every Mom on Your List
Indigo takes a digital-first approach highlighting the best mother’s day gifts across all categories giving the customer stress-free ways to shop. This includes best-in-class email marketing, paid media, organic social ads and more.
Indigo’s Top Gifts For Mother’s Day
By highlighting Mom-approved gifts we will build confidence that Indigo truly knows what moms want. Indigo offers curated gifts and easy shopping solutions that really show moms how important they are to us all with a beautiful and inspiring paid media campaign.
