Grateful For Sunny Days
“Gratitude is the fairest blossom which springs from the soul.”
~ Henry Ward Beecher
An open window, reading outside, first buds, and playing in the grass—the gifts of spring may be familiar, but they never cease to delight. They restore our soul and inspire us to find new ways to show gratitude and celebrate all things spring.
Spring/Summer of 2021 everyone is looking forward to spending time outside, enjoying the weather, little getaways, and vacation/downtime an interest in mental and physical wellness and a desire to integrate science on health and longevity into lives. Indigo knows the value and utility of the things consumers want to buy and that there is a big concern over the environment and people’s impact on it. Leaning into the outdoor decor, gardening, summer essentials, summer reads and backyard toy shops with an emphasis on top brands, quality, curation and sustainability, Indigo is the summer essentials destination.
Get Backyard Ready
Indigo has expanded its amazing home decor selection by adding an outdoor home to its collection. Creating captivating photography that brings all the feels, warmth and life to these beautiful hand-picked items helps showcase and inspire customers to create these looks at home, with a specific site experience dedicated to outdoor entertaining.
Creating an Inviting Digital Campaign
Beautiful light dappling casting long heavy shadows, creating a beautiful summer digital campaign we launched with promotional ready emails, soft and warm inviting videos, and social assets to challenge the customer to create their own beautiful spaces at home.
Kids Summer Essentials
Indigo’s summer assortment isn’t complete without cool, trending items for kids. A separate digital site experience is necessary to allow the customer to navigate through each category they offer. Incorporating kids into the photography really helps to capture the essence of the clothes, toys and activities and allows the eye to move through the page seamlessly.
