Make Room
“An empty room is a story waiting to happen, and you are the author.”
~ Charlotte Moss
Like a warm hug, our home wraps around us and fills our hearts. Here, the chapters of our lives unfold, but the simple, everyday things make a house a home. Shoes of all sizes are lined up by the front door. Works of scribble art on the fridge. Fresh flowers in a favourite vase. Cooking in pyjamas. And the warm glow of a reading nook.
Indigo Fall 2020 was the perfect time to launch the new home collection brand OUI. Indigo has been in the homewares business for some time but curating, creating and designing their own home collection was a dream come true. Designing beautiful backdrops and creating inspiring spaces to display these truly meaningful items with an array of colours that create a feeling of joy that spreads throughout the home with bold, vibrant colours paired with soft neutrals for an energetic balance grounded in positivity.
Introducing OUI
Indigo’s vision was to create beautiful and meaningful objects for people who seek to live well. Inspired by modern art and architecture, the natural world (both materials & protecting it), and the pursuit of healthy living. Every OUI product is made to inspire, meet the demands of customers’ lives, and bring joy, every day. Designing a beautiful, inspirational digital campaign around this concept was exciting and unique.
Living and Working From Home
When working from home becomes a reality around the world leaning into homewares was a no-brainer. Creating beautiful, warm, rich creative for our many digital assets such as email, paid media, social and Indigo’s site experience for fall to entice the customer that Indigo has everything they need.
