Mother’s Day ‘20
Spring is in the air. The winds of change beckon with their soft warmth—it’s time for a fresh start. Declutter your dreams. Organize with optimism. Spring cleaning your mind and body is not a project, it’s a practice. Embrace the new season and all of its delights—dig in the dirt, simplify your space, explore nature, refresh your reads, reset self-care, and find new ways to green your routine. Reawaken inspiration and find a bloom of your own. Let the sunshine and fresh air guide the way. Forecast: blue skies ahead.
Mother’s Day at Indigo is the second-largest holiday, next to the Christmas holidays. Indigo’s most valued and loyal customers identify as women ages 30 to 60. They pride themselves on delivering best-in-class essentials, spa wellness essentials, the latest books, elevated fashion styles, and this year recommending gifts for moms by moms.
We are Mom’s
Creating a unique specific Mother’s Day site experience that is both beautiful, creative and informative was at the forefront for this year’s campaign. Highlighting how important all moms are to every individual, by recommending products and experiences by Indigo’s own moms ensures that the customer can’t go wrong with Indigo as the Mother’s Day gifting destination.
Captivating Imagery
With a strong, beautiful and captivating paid media campaign Indigo has selected the best gifts for any mom. Animating through beautiful photography, with stunning light dappling, cascading gentle shadows, onto carefully curated gifts will captivate an audience.
Mom’s Recommend Gifts For Mom’s
From a user experience perspective, how amazing would it be to have gifts recommended for moms by moms at Indigo? This was a major campaign concept driver. We brought this to life with a unique site experience recommending specific top items that the customer can purchase for mom.
Indigo Has Everything For Mom
We brought this campaign to life with a strong digital campaign including unique site experiences, specific targeted emails and beautifully designed social and paid media.
